Elie Ghattas

You are good at your job. Maybe too good.

You have hit your numbers, survived the reorgs, mentored the people who got promoted past you. Somewhere along the way you stopped asking where this is going. You are not burnt out and you are not in crisis. You are just quietly misaligned, performing on autopilot in a seat you outgrew a while ago.

I spent over 15 years in CPG commercial roles, at Ferrero, Catelli, Unilever, and Barilla, building a career across markets and then rebuilding it again from zero in Canada.

I know what it takes to walk into a market where nobody knows your name yet and prove your value fast. That is the work I do now, for people doing the same thing.

I work with mid-career professionals, 10 to 20 years in, who are ready to stop building a road without knowing the destination.

After 15 years in CPG and Consulting, I built The ROAD Program™: a system that takes leaders from overlooked to landing roles in Sales, RGM, and Trade Marketing.

The ROAD Program™ is built on one framework:

- Roots: gets clear on what you actually want next

- Own: builds the story that gets you there

- Act: is a focused execution plan

- Deal: is landing and negotiating the offer.

What my clients say changes:

- They stop mass applying into the void and get focused on one role, one industry

- They walk into interviews with confidence, telling a clear, compelling story

- They negotiate 15–20% higher offers

- They land a job in under 90 days.

I’m a Career & Leadership Coach (ICF ACC Certified), I have helped 70+ clients so far. I specialize in career transition coaching, executive coaching, leadership development, burnout, networking strategy, interview preparation, personal branding, LinkedIn profile optimization, and resume strategy for CPG professionals.

If you are quietly done coasting, visit MyCoachElie.com or send me a message, let's build your next chapter.